Click-through Rate

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This metric shows us how many readers took a specific action: opened the email, clicked on links within it, and navigated to the website. It represents the percentage of clicks relative to the number of delivered emails. This is an indicator of reader engagement and their willingness to interact with the brand. It is directly related to the open rate.

There are several ways to work with this metric:

  1. Send relevant content in your emails based on the segmentation of your audience and their previous actions in the email.
  2. Adapt the design for mobile devices.
  3. Make images in the email clickable.
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