If you are examining your campaign statistics and notice a high unsubscribe rate, something is definitely amiss with your email strategy. Here are a few reasons why people might be leaving:
- Avoid excessive promotional emails; balance them with content: Don't overuse sales-oriented emails; mix in content-rich messages. Add more useful and genuinely interesting content.
- Failure to segment your audience: Sending emails to everyone indiscriminately is a poor strategy. Break down your audience into groups and create emails that are interesting to each category.
- Incorrectly calculated optimal email frequency: If you inundate subscribers with emails, they are likely to be put off. If you send emails too infrequently, people may forget about you and unsubscribe. Allow people to choose their preferred email frequency (you can add this option to the subscription form).