List of the 9 most common mistakes
It is necessary to regularly check the resource for broken links, because broken links can negatively affect to the reputation of your web site.
To detect such links, it is necessary to audit the site.
Key phrases overspamDon't use too many texts. Keywords must be well chosen, several keys (up to five) for one article. In addition to high-frequency requests, also use medium and low-frequency requests.
You can’t just take good text from another site and place it on your page. Search engines quickly identify stolen content and block the "thief".
Missing meta tag <title>
<meta name="title" content="Business forum, make money online"/>
Recommendations for writing the title
- Always start the title with the main request of the page
- Don't overspam the title with keywords (use maximum 2-3 keywords)
- Use a different title for each page
- Title length must be between 50 and 70 characters
(it can be longer - just some part of it will be cut off by the search engine)
Missing meta tag <description>
Learn how to use meta description on your website, length recommendations.
<meta name="description" content="The meaning of BUSINESS is a usually commercial or mercantile activity engaged in as a means of livelihood : trade, line. How to use business in a sentence. Synonym Discussion of Business.">
Recommendations for writing a page description tag
- Use keywords in the description, but not too much
- Description must be unique for each page
- The most important information must be at the beginning of the meta tag
- Recommended length is 70 - 160 characters
Heading <h1> without keyword
What is what is h1 h2 h3 h4 h5 h6 headings. What a difference between h1 and h2 headings.
Heading levels should increase one by one. If possible, create an H1-H2-H3 structure on each page.
Images missing <alt> attributeExample:
<img height="200px" width="100%" src="/av/proxy-image" alt="<b>Google</b> rolls out new features across Maps, Search and Shopping ..." loading="eager" data-testid="test-image" aria-hidden="false">
This attribute helps users who search through images.
Bad external linksThe website's reputation and indexing depends on what kind of resources link to your site. If this resources have good reputation (trust), this will also have a positive effect on your site. But if donors are bad, the effect will be negative.
Bad website's optimizationIf your web site takes a long time to load, it's position in the search results will deteriorate. You can increase the loading time of the site if you optimize the site's images, reduce the size of resources, scripts, CSS (styles).