Email marketing Most widely used Email Providers in 2023

Review of Top Email Services​

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research, the global email client landscape was predominantly led by Apple and Gmail. Apple emerged as the frontrunner, capturing 58% of the market, signifying its usage by more than half of all email users internationally. Trailing behind, yet substantial in its reach, was Gmail, securing a market share of 28.78%, symbolizing its usage by slightly more than a quarter of email users across the globe. Combined, Apple and Gmail constituted an overwhelming 86.78% of the global email client market. In the third position stood Microsoft's Outlook, appealing to 4.2% of email users. Yahoo! Mail and Google Android were also notable, holding market shares of 2.74% and 1.56% respectively. Outlook.com appeared in the sixth spot, claiming a 0.6% slice of the market.

Email Client Usage Statistics​

The diagram below illustrates the distribution of market shares among the leading email clients as of August 2023:

• Apple: 58.00%
• Gmail: 28.78%
• Outlook: 4.20%
• Yahoo! Mail: 2.74%
• Google Android: 1.56%
• Outlook.com: 0.60%
• Others: 4.12%

This pie chart provides a visual representation of the market dominance of Apple and Gmail, jointly representing a substantial majority of the email client usage globally.


References:
Most Used Email Clients Worldwide

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