Reduce bounce ratesBounce (bounce) - this metric evaluates content satisfaction and determines those users who left the site shortly after visiting.
Google Analytics considers a session as a bounce if the user viewed only one page of the website.
Optimize pages for the right queriesThe number of bounces will noticeably increase if the pages of the site do not match the search queries of users, thereby misleading them.
Work on <title>All headings should contain keywords and be interesting for users.
Include content title in URLsKeywords from the site page must be displayed in URL instead of characters and numbers.
Adapt your site design to mobile devicesThe site must be optimized for all kinds of devices.
Make simple, convenient and understandable designImprove the usability of the site by creating a convenient navigation menu, tagging and search system.
Reduce site loading speedSince if the pages of the site take a long time to load, few people will wait.
To increase the download speed, remove unnecessary scripts and css code, enable gzip compression in the server settings.